Liverpool's title triumph sees record-breaking revenues as Reds break £700m barrier

Liverpool's 20th league title and their return to the Champions League allowed them to post record-breaking revenues that surged past the £700m mark for the first time.

In the latest accounts, which were published this morning, the Premier League champions' overall revenue increased by a whopping £89m to a total of £703m, which is the highest of any club in the Premier League.

Liverpool posted an after-tax profit of £8m, which is a huge turnaround from the previous year's loss before tax of £57m.

A significant factor in the increase has been media revenue, which jumped up £60m to £264m, due, in part, to the Reds' return to the Champions League , where they were eliminated in the last 16 by eventual winners Paris Saint-Germain.

Liverpool are believed to have earned just short of £84m for their run to the knockout stages last season as they finished top of the inaugural group stage of the revamped and more lucrative European Cup before falling on penalties to PSG .

The Reds reportedly earned a fraction short of £175m for winning the Premier League, with prize money consisting of UK and international broadcast payments, equal shares, commercial revenues and facility fees. As many of 30 of their 38 league games were also broadcast, which is reflected in the media revenue uptick.

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Administrative costs, however, rose considerably, with the £57m increase bringing the overall figure to £657m and staff costs also jumped by £42m to £428m. It's believed that staffing expenses have doubled in under 10 years, whilst year-on-year utility bills at Anfield have surged by 107% across the past four campaigns.

Liverpool contested two fewer fixtures last term compared to Jurgen Klopp 's final season in 2023/24, yet match-day income still climbed by £14m to £116m.

This was predominantly down to the reporting window encompassing the first complete campaign with the new Anfield Road stand fully functioning, enabling the Reds to consistently welcome crowds topping 60,000.

Meanwhile, the club's commercial division recorded a comparable uplift, generating £322m altogether. The £15m improvement in those numbers is connected to the club's continued dedication to staging some of music's biggest stars, with the accounting timeframe including shows from Pink and Taylor Swift , who performed three nights at Anfield last June during the blockbuster Eras Tour.

Fresh collaborations with Japan Airlines, Engelbert Strauss, Lucozade, and Swedish garden equipment company Husqvarna all helped drive commercial income upwards, whilst Liverpool also extended their longstanding arrangement with beer supplier Carlsberg, which, after 42 years, represents the Premier League's longest partnership of its type. The financial year, spanning through to 31st May 2025, doesn't feature the club's decade-long deal with kit manufacturers Adidas, which formally kicked off on 1st August last year.

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The partenership with the German powerhouse is valued at comfortably over £600m for the club across the coming ten years and will appear in next year's accounts.

The overall numbers will be seen as a significant triumph for the Reds, who persist in functioning under the self-sufficient framework of proprietors Fenway Sports Group.

Liverpool FC's chief financial officer, Jenny Beacham, said: "We make no secret of our desire to run and operate a financially sustainable club, to grow revenue streams, and to do all we can off the pitch to help bring more success on it.

"The 2024/25 season is a great example of how this can work, with record revenues alongside the men's team winning our 20th league title.

"The challenge for us is to continue with our growth, through the incredible work that we do in areas such as our partnership portfolio and retail offerings, as well as continuing to diversify our focus to best serve our global fanbase.

"The club does face significant cost challenges, including rises in administrative, staffing and operational costs, alongside the need for us to compete at the highest level of the game, across our men and women's teams.

"Since this reporting period we have invested significantly to continue to enhance our playing squads, investing in the club's present and in its future too."

The numbers undoubtedly enabled the Reds' recruitment team to undertake a record-breaking summer expenditure in the transfer window, where they shattered their transfer record twice to capture £116m Florian Wirtz from Bayer Leverkusen and Alexander Isak, who became the most costly player in British football history when he finalised a £125m move from Newcastle United on September 1.

Liverpool invested approximately £450m last summer on revamping their playing squad and recouped roughly half of that through departures, though £35m of which may not be received, as the uncertainty surrounding Harvey Elliott's Aston Villa loan arrangement continues.

The Reds injected £7m into the local economy and assisted over 145,000 individuals through their official charity, the LFC Foundation.

Via its Red Neighbours initiative, the Foundation also distributed over £500,000 worth of vital food hampers, stadium tours and match-day experiences, whilst supporting the provision of 1,000 complimentary meals per week in the community.

"We're also extremely proud of our ongoing and impactful work in communities through LFC Foundation and via our award-winning sustainability programme, The Red Way," added Reds chief Beacham.

"As always, we're fully committed to operating in accordance with football's financial rules and regulations, whilst continuing our focus on providing the best possible platform for success on and off the pitch for our supporters here in Liverpool and around the world ."