Sky Glass TV World Cup 2026 sale slashes 4K smart TVs to just 15p-a-day

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The 2026 FIFA World Cup is fast approaching, and to celebrate, Sky is slashing prices on its flagship smart TVs. Ahead of the tournament in Canada, Mexico and the USA, football fans can get their hands on a Sky Glass TV for just 15p per day.

Every model in the provider's own smart TV range is currently 20% off, including the latest slim and stylish edition, the Sky Glass Air. This set is now available from £4.50 per month (was £6) for the 43" model, rising to £7.75 for 55" and £10.25 for 65".

Those choosing the 43" model will pay the equivalent of just 15p per day, enabling them to watch every World Cup match across BBC and ITV in stunning 4K HDR quality. The more advanced Sky Glass Gen 2 is also reduced from £11 per month (was £14) and boasts a Dolby Atmos sound system with a built-in soundbar.

Fans after a bigger screen can take advantage of discounted rates of £15 for the 55" (was £19), and £19 for the 65" (was £24). Sky's World Cup sale runs until June 17, the day England kick off their tournament campaign against Croatia.

It’s worth noting that these discount prices are for the Sky Glass TV itself, which new Sky customers will need to pair with a Sky TV package. These start at £15 for the Essential TV bundle , rising to £24 for the Ultimate TV bundle that comes with free subscriptions to Netflix , HBO Max and Disney+.

While no Premier League or EFL fixtures are part of these packages, subscribers can include Sky Sports channels for an additional £20, though this isn't necessary for viewing BBC and ITV's World Cup broadcasts. Sky Glass buyers should be aware the device is supplied on a 48-month loan, with a £20 initial payment also needed.

Sky's television contracts last for 24 months, while the broadcaster states its prices 'may change' throughout this time. Sky Glass TVs are perfect for supporting the Three Lions at home for several reasons, including the crystal-clear picture delivered by their 4K HDR Quantum Dot screen.

They also feature a sports viewing mode which can be switched on for a sharper, cooler appearance, with more vibrant colours and dynamic sound. There are variations between each model regarding audio quality, with the Sky Glass Gen 2 equipped with Dolby Atmos sound technology and integrated soundbar.

The more budget-friendly Sky Glass Air provides a Dolby Audio speaker arrangement for fuller sound. Both versions operate via WiFi without requiring a dish or Sky box, with the unit running on WiFi and offering straightforward plug-and-play installation.

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Elsewhere, Virgin Media includes full Sky Sports coverage with its own £54.99 Sport bundle, which also comes with more than 200 channels, free Netflix access and 362Mbps fibre broadband. However, keep in mind there’s no TV included here, and monthly prices will increase by £4 every April.

For those preferring to upgrade their TV in time for the World Cup without monthly payments, Amazon has just launched its new Ember Artline TV. Designed in the style of an art frame, this 4K UHD model is priced at £719.99 (was £949.99) until May 20.

However, the tech experts at Uswitch have branded the Sky Glass Air as ‘ideal’ for football fans seeking ‘a great audiovisual experience at a relatively affordable price’. In a YouTube review, they said: “While the Sky Glass Air is lighter in weight than other models, it’s no lightweight when it comes to tech specs.

"The 4K Quantum Dot panel gives vivid colours and strong clarity for both streaming and live TV. Its auto-enhance setting adjusts the picture and sound based on what you're watching, but there are a number of dedicated picture modes, including Entertainment, Sports, Movies, Music, Vivid and Extra Vivid.

"Audio is probably the most significant compromise that Sky Glass Air makes in comparison to Gen 2. While it lacks the built-in soundbar of its big brother, it still has Dolby audio and a two-speaker stereo system inside that optimises sound.

"I experienced good depth of quality and clear dialogue, so no muffled [or] tinny sounds."

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Nevertheless, they pointed out certain limitations of the Sky Glass Air, noting: "If you're used to a more immersive cinema experience, you won't get that with Sky Glass Air.

"Luckily, you can easily stream Dolby Atmos to a compatible soundbar if you want that full cinema experience."

They went on to say: "One of the best features about using Sky Glass is the Sky OS interface, which brings together content from Sky channels and streaming services all in one place. The more you watch and add things to your playlist, the more Sky OS learns and can give you better recommendations.