Businessman and daughter reportedly killed at FIFA World Cup 2026 venue in Mexico

A shooting in Zapopan , Jalisco , left at least three people dead - including a 16-year-old girl - and four seriously injured on December 29, 2025 , according to the Jalisco state government and local media reports .

Local media reports indicate that around 10 armed individuals ambushed a local merchant - identified in some sources as Alberto "El Prieto" Prieto Valencia - while he was traveling in an orange Lamborghini Urus . The attackers reportedly used high-caliber weapons , and the victim's bodyguards were unable to return fire effectively. Videos circulating on social media capture more than 10 minutes of sustained gunfire , showing the luxury SUV riddled with bullets and more than 200 shell casings recovered at the scene.

Local Media Provides More Details

The victims reportedly include the merchant , his 16-year-old daughter - who died in hospital - and one bodyguard . The injured are said to be four bodyguards . Authorities have not officially confirmed all details.

The Shootout Occurred Just Kilometers from the World Cup Venue

The incident occurred just a few kilometers from Estadio Akron , in Guadalajara/Zapopan , a stadium scheduled to host four matches during the FIFA World Cup 2026 . The proximity to a World Cup venue could prompt heightened security measures to ensure fan safety ahead of the tournament.

Authorities deployed a major security operation involving state police , the National Guard , and the military . As of now, no arrests have been reported. Officials believe the attack was targeted and may be linked to organized crime activity in the region.